Digital Marketing Research Reports 2026
Original research combining data from 50+ industry sources with LeadsuiteNow's proprietary findings from 200+ US and Canadian campaigns. Comprehensive reports with methodology, expert analysis, and benchmarks. Free to cite in your content.
Statistics Collections
Each collection combines publicly available research with LeadsuiteNow's own campaign data.
Lead Generation Statistics 2025
70+ stats on lead gen costs, conversion rates, B2B buying behaviour, and what the top-performing companies do differently.
- Avg CPL: $198
- 79% of leads never convert
- 12× more leads with 40+ landing pages
Cost Per Lead by Industry 2025
Average cost per lead benchmarks for 20 industries across Google Ads, Meta Ads, and SEO — including LeadsuiteNow's proprietary data from 200+ US campaigns.
- Legal: $73 avg CPL
- SaaS: $208 avg CPL
- Home Services: $122 avg CPL
Google Ads Benchmarks 2025
CTR, Quality Score, CPC, ROAS and conversion rate benchmarks for Google Ads by industry. Updated quarterly.
- Avg CTR: 3.17%
- Avg CVR: 3.75%
- Avg CPC: $2.69
SEO Statistics 2025
60+ facts about organic search — click-through rates by position, ranking factors, local SEO data, and content performance benchmarks.
- #1 gets 27.6% of clicks
- 53% of traffic is organic
- 14.6% close rate for SEO leads
Landing Page Conversion Rate Benchmarks
Conversion rate data by industry, channel, and page type. Form field research, CTA data, and LeadsuiteNow's observed CVRs across 200+ campaigns.
- Avg CVR: 2.35%
- Top 10%: 11.45%+
- 3× faster pages = 3× conversions
Social Media Marketing Statistics 2025
Facebook, Instagram, LinkedIn and TikTok performance benchmarks — engagement rates, ad costs, organic reach, and B2B lead generation data.
- LinkedIn: 80% of B2B leads
- Instagram ER: 0.98% avg
- FB reach: 5.2% of followers
Free to Cite & Share
All statistics on this site are free to use in your blog posts, reports, and presentations. When citing LeadsuiteNow data, please link back to the source page.