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Free Google Ads Audit — Campaign Performance & Waste Score

Score your campaign performance, budget efficiency, targeting, and conversion tracking. Find where you are losing money and get expert fixes instantly.

13
Checks
Real
Metrics Used
< 10s
Results
Free
Forever

Run Your Free Google Ads Audit

Enter your campaign details. Optional fields improve accuracy.

Free · No account access needed · Instant results

How It Works

Get Your Google Ads Score in 4 Steps

01

Enter Campaign Details

Share your monthly spend, industry, and optional performance metrics for a more accurate audit.

02

Audit Runs Instantly

We analyse 13 factors: campaign performance, budget efficiency, targeting, and tracking setup.

03

See Your Score

Get your grade, category breakdown, and specific recommendations prioritised by impact.

04

Get Expert Help

Our certified Google Ads team implements the fixes and manages your campaigns for maximum ROI.

FAQ

Frequently Asked Questions

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What Is a Google Ads Audit?

A Google Ads audit is a systematic review of your paid search campaigns to identify wasted spend, missed opportunities, and optimisation gaps. It evaluates your click-through rate, Quality Score, ad relevance, landing page alignment, conversion tracking, and budget allocation — then produces a performance score and prioritised recommendations.

According to WordStream research, the average business wastes 25–40% of their Google Ads budget on irrelevant clicks and poor campaign structure. A regular audit is the fastest way to find and reclaim that spend.

What Does the Google Ads Audit Check?

Performance Metrics

  • ✓ Click-through rate (CTR) vs industry benchmark
  • ✓ Quality Score (1–10) across ad groups
  • ✓ Return on ad spend (ROAS)
  • ✓ Cost per lead / cost per acquisition

Campaign Structure

  • ✓ Campaign and ad group organisation
  • ✓ Keyword match type balance
  • ✓ Negative keyword coverage
  • ✓ Ad copy relevance

Tracking & Attribution

  • ✓ Conversion tracking setup
  • ✓ Google Ads / GA4 linking
  • ✓ Attribution model review

Budget Efficiency

  • ✓ Budget distribution across campaigns
  • ✓ Impression share vs budget lost
  • ✓ Bid strategy alignment

Google Ads Industry Benchmarks (2025)

MetricAverageStrong
Search CTR3.17%Above 6%
Quality Score5–6 / 107–10 / 10
Conversion Rate3.75%Above 7%
ROAS (eCommerce)4:18:1+
Cost Per Lead (B2B)$75–150Below $50

Frequently Asked Questions

Is the Google Ads audit tool free?

Yes — completely free. No login, Google Ads account connection, or credit card required. Enter your current campaign metrics and get an instant performance score.

What does the Google Ads audit check?

The audit scores your campaigns across eight performance areas: click-through rate (CTR), Quality Score, return on ad spend (ROAS), cost per lead (CPL), conversion tracking setup, campaign structure, ad relevance, and budget efficiency. Each area is scored and rated against industry benchmarks.

What is a good Google Ads CTR?

The average Google Search Ads CTR across all industries is 3.17%. A CTR above 5% is strong; above 8% is excellent. A CTR below 2% typically means your ad copy doesn't match search intent or your keywords are too broad. Display Ads have lower benchmarks — 0.35% average.

What is a good Google Ads Quality Score?

Quality Score is rated 1–10 by Google. A score of 7–10 means your ad, keyword, and landing page are highly relevant — Google rewards this with lower CPCs (sometimes 30–50% cheaper). A score of 1–4 means your relevance is poor, increasing your cost per click significantly.

What should my Google Ads ROAS be?

A 4:1 ROAS (earning $4 for every $1 spent) is considered healthy for most businesses. eCommerce typically targets 5–10× ROAS. Lead generation businesses should focus on cost per lead and cost per acquisition rather than ROAS directly.

How do I reduce Google Ads cost per lead?

The five highest-impact levers are: (1) improve Quality Score to reduce CPC, (2) tighten keyword match types to reduce irrelevant clicks, (3) add negative keywords weekly, (4) improve landing page conversion rate, and (5) use ad scheduling to pause low-performing hours.

What percentage of Google Ads budgets are wasted?

According to WordStream research, the average business wastes 25–40% of their Google Ads budget on irrelevant clicks, poor-quality scores, and under-optimised landing pages. The most common causes are broad match keywords without negative keywords, low Quality Scores, and landing pages that don't match ad intent.