Is the website lead generation audit free?
Yes — completely free. No account, login, or credit card required. Get an instant CRO score across your website's CTAs, forms, landing pages, trust signals, and page speed.
What does the website conversion audit check?
The audit checks 12 conversion signals: CTA visibility above the fold, CTA copy quality, primary headline clarity, value proposition strength, form placement and length, page load speed, mobile UX, social proof (testimonials, reviews), trust signals (certifications, guarantees), contact information visibility, navigation friction, and exit intent coverage.
What is a good website conversion rate for B2B?
The average B2B website converts 1–3% of visitors into leads. High-performing lead generation pages convert 5–10%. If your site converts below 1%, there are significant conversion blockers — typically a missing or weak CTA, slow load time, or lack of social proof. This audit will identify the specific friction points.
Why is my website not generating leads?
The five most common reasons websites fail to generate leads: (1) no clear CTA above the fold — 55% of visitors never scroll below the fold, (2) page load over 3 seconds — 53% of mobile visitors abandon slow pages, (3) no social proof near the CTA, (4) contact forms with more than 4 fields (each additional field reduces conversions by 11%), (5) headline that describes the business rather than the customer benefit.
How do I improve my website conversion rate quickly?
The four highest-impact quick wins: (1) add a single clear CTA button in the hero section with benefit-led copy (e.g. 'Get My Free Audit' not 'Submit'), (2) reduce form fields to 3–4 maximum, (3) add 3 customer testimonials within visible range of your CTA, (4) ensure your page loads in under 2 seconds on mobile.
What CTA copy converts best?
CTA buttons with first-person, benefit-led copy outperform generic copy by 90% (Unbounce data). Examples: 'Get My Free Report' outperforms 'Download', 'Start Saving Money' outperforms 'Sign Up', 'See How It Works' outperforms 'Learn More'. Specificity also increases conversion — 'Get My Free 30-Minute Audit' outperforms 'Book a Call'.
How many form fields should a lead generation form have?
Research by Hubspot shows that reducing form fields from 11 to 4 increases conversions by 120%. For B2B lead generation, 3–4 fields is optimal: name, email, phone (optional), and one qualifying question. For high-value services, you can add 1–2 more qualifying questions, but every additional field reduces completion rate by 11% on average.
