Is the LinkedIn audit tool free?
Yes — completely free. No LinkedIn login or Sales Navigator connection required. Enter your profile and company page details to get an instant B2B lead generation readiness score.
What does the LinkedIn audit check?
The audit checks your LinkedIn profile and company page across five areas: profile completeness (headline, summary, experience, skills), content strategy (post frequency, content type, engagement rate), network quality (connection relevance, connection growth rate), B2B lead generation signals (lead gen form setup, InMail readiness, Sales Navigator usage), and company page health (page completeness, follower growth, content performance).
What LinkedIn profile completeness score do I need?
LinkedIn's own data shows that profiles with 100% completeness receive 40× more opportunities than incomplete profiles. The 'All-Star' status requires: a profile photo, background image, headline, summary, current position with description, two past positions, skills (5+), education, and at least 50 connections.
How does LinkedIn rank in Google Search?
LinkedIn profiles and company pages rank extremely well in Google — often appearing in the top 5 results for searches of your name or company. This makes LinkedIn SEO doubly important: optimising your profile improves visibility both on LinkedIn and in Google Search. Use your target keywords in your headline, summary, and experience sections.
What is a good LinkedIn engagement rate for B2B?
LinkedIn organic engagement rates are: below 0.5% is poor, 0.5–1% is average, 1–2% is good, above 2% is excellent. LinkedIn's algorithm heavily rewards posts that generate early engagement (comments and reactions in the first 60–90 minutes), so timing and notification strategy matter significantly.
How can I generate more B2B leads on LinkedIn?
The highest-converting LinkedIn lead generation tactics are: (1) optimise your headline to state who you help and how, (2) post long-form thought leadership content 3–5 times per week, (3) engage with prospects' content before connecting, (4) use LinkedIn Lead Gen Forms in your ads for pre-filled form submissions, (5) publish case studies and data-led content that prospects share internally.
Does company page size matter for LinkedIn Ads?
Yes. LinkedIn Ads require your company page to be set up properly. A page with an established following (500+ followers), regular content, and high engagement achieves lower CPCs and better ad relevance scores. Pages with fewer than 500 followers typically pay 20–30% more per click due to lower credibility signals.
