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Free Marketing Calculators
Calculate your Google Ads budget, lead generation ROI, and cost per lead benchmarks. Built on real data from 200+ US campaigns.
Most used
Google Ads Budget Calculator
Enter your target monthly leads and industry — get your recommended Google Ads budget, expected clicks, and projected CPL.
Inputs
Target leads/monthIndustryLanding page CVR
Outputs
Recommended budgetExpected clicksProjected CPL
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Lead Generation ROI Calculator
Enter your ad spend, leads, close rate, and deal value — get your full ROI, cost per acquisition, and 12-month revenue projection.
Inputs
Monthly ad spendLeads per monthClose rateDeal value
Outputs
ROI %Cost per acquisition12-month revenue
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Quick check
Cost Per Lead Calculator
Calculate your CPL instantly and benchmark it against your industry average. See how far above or below benchmark you are.
Inputs
Total ad spendTotal leadsIndustry
Outputs
Your CPLIndustry benchmark% vs benchmark
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