Enter your ad spend, leads, close rate, and deal value. Get your full ROI, cost per acquisition, and 12-month revenue projection. Built on benchmarks from 200+ US campaigns.
Lead generation ROI measures how much revenue you generate relative to what you spend on marketing. The formula: ROI = ((Revenue − Spend) ÷ Spend) × 100.
A 200% ROI means you make $3 for every $1 spent (profit of $2 on $1 invested). Google Ads averages 200% ROI across all industries (Google, 2024). LeadsuiteNow's optimised campaigns average 350–600% ROI for clients in competitive US verticals.
Lead Gen ROI = ((Revenue from leads − Ad Spend) ÷ Ad Spend) × 100. For example: if you spend $5,000/month on ads, generate 50 leads, 10 become customers at $2,000 average deal value — your monthly revenue is $20,000, profit is $15,000, and ROI is 300%.
A 4:1 revenue-to-spend ratio (300% ROI) is considered a good baseline for most paid lead generation campaigns. Top-performing campaigns achieve 8:1 or higher. If your ROI is below 2:1, your CPL, close rate, or deal value needs improvement.
Cost per acquisition (CPA) is the total spend required to acquire one paying customer. CPA = Total Spend ÷ New Customers. CPA is more meaningful than CPL for evaluating true marketing profitability because it accounts for your sales conversion rate.
