Meta Ads (Facebook & Instagram) · Real Estate
Facebook and Instagram are where property buyers spend hours scrolling — and where a beautifully presented listing can stop the thumb and start a conversation. Our Meta Ads campaigns for real estate combine rich visual creative with precise interest and lookalike targeting to generate a consistent stream of buyer and investor enquiries. We manage everything from creative strategy to lead form optimisation so you can focus on closing.
Get a Free AuditUnlike search, Meta Ads let you create demand rather than just capture it — showing aspirational property content to audiences who match your ideal buyer profile before they've even started searching. Video walkthroughs, carousel listings, and lead-gen forms natively within the app remove every barrier between scrolling and submitting a query. For off-plan or new-launch projects especially, Meta Ads are the highest-volume lead generation channel available.
Video walkthrough and carousel ad formats to showcase properties in the feed, creating an emotional connection that static images can't match.
Facebook Lead Gen forms with pre-filled user data to capture name, phone, and email without leaving the app — reducing lead form drop-off by up to 60%.
Lookalike audience targeting built from your existing buyer list or website visitors to find new prospects who mirror your best historical customers.
They serve different purposes. Google Ads capture existing intent; Meta Ads create it. Most real estate businesses benefit from running both — using Meta for awareness and volume, Google for high-intent buyers ready to enquire now.
Video walkthroughs and drone footage consistently outperform static images. Carousel ads work well for multi-unit projects. We advise on creative requirements and can work with your existing video or commission new production.
Meta has a Special Ad Category for housing that restricts certain targeting options. We structure campaigns within these rules using broad location targeting and interest-based audiences that comply while still reaching relevant audiences.
Yes — we create separate campaign structures for sales and rental audiences, as the demographics, messaging, and lead qualification questions differ significantly between the two.
Talk to a specialist about a custom Meta Ads (Facebook & Instagram) strategy for your Real Estate company.
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