Google Ads Management · Clinics & Healthcare
Patients searching for a dentist, physiotherapist, or specialist clinic type their need directly into Google — making Search Ads the highest-converting channel for healthcare providers. We build HIPAA-aware campaigns that drive appointment bookings while keeping your cost-per-patient well below industry averages. Every campaign is structured around real patient intent, not vanity clicks.
Get a Free AuditHealthcare searches are among the most urgent and specific on the internet — someone with a toothache wants a clinic today, not a blog post. Google Ads captures that urgency and routes it to your booking page or phone line. Unlike social ads, Search Ads match people already in 'solution mode', making conversion rates dramatically higher for medical services.
Symptom and treatment keyword mapping — we build separate campaigns for each specialty (e.g., 'knee pain physio', 'teeth whitening clinic') so ad copy is laser-matched to what the patient is searching.
Click-to-call campaigns with call tracking so you can measure phone-call conversions and attribute revenue to specific keywords.
Smart bidding with Target CPA to automatically lower your cost per booked appointment as the campaign accumulates conversion data.
Yes — Google has policies around healthcare advertising including restrictions on certain medication terms and requirements for certified advertisers in some regions. We handle all policy compliance and certification requirements as part of our setup.
Absolutely. We integrate with your booking system or use Google's call conversion tracking so we optimise toward real appointments rather than just clicks or form fills.
This varies by specialty and location, but our healthcare clients typically see $20–$80 cost-per-booking for general services and $80–$200 for competitive specialties like cosmetic dentistry in major cities.
Yes — we create location-specific campaigns for each branch, with individual budget controls, location extensions pointing to the nearest clinic, and separate tracking per location.
Talk to a specialist about a custom Google Ads Management strategy for your Clinics & Healthcare company.
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